Jack in the Box Quietly Slides Upscale
Overshadowed last week by the clamor of a management shift at McDonald’s Corp. were significant changes at one of Big Mac’s toughest competitors. Jack in The Box, the No. 5 burger chain, quietly moved...
View ArticleHow Jack Retooled its Burgers and Made Sales Jump
Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers...
View ArticleChef Creating McDonald’s Swiss Menu
In announcing disappointing sales for February this week, McDonald’s Corp. said its near-term goal is to “reassert McDonald’s as a modern, progressive burger company.” What does that mean? In...
View ArticleMcDonald’s Taking Reservations in Sweden
McDonald’s in Sweden is inviting diners to book a table as it continues efforts to move perceptions of its brand more upscale in Europe. The chain today (Sept. 22, 2015) will introduce its latest...
View Article
More Pages to Explore .....