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Jack in the Box Quietly Slides Upscale

Overshadowed last week by the clamor of a management shift at McDonald’s Corp. were significant changes at one of Big Mac’s toughest competitors. Jack in The Box, the No. 5 burger chain, quietly moved...

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How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers...

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Chef Creating McDonald’s Swiss Menu

In announcing disappointing sales for February this week, McDonald’s Corp. said its near-term goal is to “reassert McDonald’s as a modern, progressive burger company.” What does that mean? In...

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McDonald’s Taking Reservations in Sweden

McDonald’s in Sweden is inviting diners to book a table as it continues efforts to move perceptions of its brand more upscale in Europe. The chain today (Sept. 22, 2015) will introduce its latest...

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